
So Microsoft (MSFT) recently banned about 1 million XBOX 360 consoles from their highly popular XBOX Live network. But can you guess how many XBOX Live accounts were banned? The correct answer is the big goose egg, 0. So that leaves 1 million XBOX Live users without XBOX 360′s to play on. What a shame! Those poor users will be without any gaming just as the biggest game of the year, Call of Duty: Modern Warfare 2, comes out AND the holiday season!
If you are like me, you are probably a touch excited right now. Calm down, there’s still time. Plenty will benefit from this well orchestrated attack. Obviously the head conspirator, Microsoft will benefit… probably a
-ton. Who sells these consoles? Best Buy (BBY), Amazon (AMZN), Wallmart (WMT), Target (TGT) and Toys R Us (TOY) to name a few. 1 million consoles will most likely be repurchased at these retailers. These are the gamers who were stealing games too, so expect an influx of games to be purchased as well. Ohh if only Gamefly was public….
that would be nice.
That also leaves 1 million hacked XBOX 360′s for sale. Look on craigslist or ebay… its slammed with “Banned XBOX 360″ listings everywhere. And they are moving. So that is about 1 million NEW XBOX 360 owners that don’t intend on playing online. Maybe its for their kids, maybe its for a basement party room with no internet, I don’t know. It doesn’t really matter. That’s 1 million new people ready and rearing to buy games, even if they can play copied games I can guarantee you that about 75% of them will have no idea how to do that. When they get bored of playing that stack of old games their hacked console came with, they will be buying more games. I like Electronic Arts (ERTS) for this since sports games are great single player games and great for kids.
Now I must address this class action filed against Microsoft. What they did was perfectly legal and they probably won’t lose. It’s a subscription based service with a clear set of rules. You violate, you’re done with no questions asked. They didn’t disable the console, just prevented it from using their service. Yes, this probably will cost Microsoft some money to make it go away as they will probably pay a small settlement to shut people up. Hopefully, this will drive them down a few points making for a nice slope to start your buying in.
So all in all, very smart move for Microsoft and whatever other players were secretly involved in this. It may have pissed of 1 million gamers, but plenty of investors will be rolling in cash come first quarter 2010. I’m hoping some of them are said angry gamers but as long as I make a quick buck, who cares.